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Our roots

Amsterdam Since 2017.

Built on street culture, honest quality,
and the people who wear it.

174K+ Instagram followers
400,000+ Customers served
30 B2B projects delivered

Our story

From a city
that inspires,
to caps that
represent.

What started as a frustration with overpriced, overhyped caps became a mission to create something real.

No shortcuts. No trends. Just honest materials, clean design, and a standard that lasts.

The CAPS community wearing washed caps in different colourways

Our culture

More than a brand.
It’s a lifestyle.

Our community is global, diverse, and always growing. United by style, built on authenticity.

Join 174K+ across the world.

Built to last

Same factories.
Same materials.
Same standard.

We manufacture in the same audited facilities as legacy brands. Every cap is built to be worn, washed, and worn again — because the most eco-friendly product is the one you don’t throw away after six months.

Rows of embroidery machines stitching caps in the factory