OUR JOURNEY
Why we started CAPS
Amsterdam is a city that demands substance over style. We simply wanted headwear that didn’t itch, didn’t stretch out after a week, and actually stood for something. But finding a brand with character that wasn't overpriced turned out to be the hardest part.
CAPS is the result of that frustration. We replaced the hype with heavy-weight materials and honest pricing. We stripped the industry nonsense down to the essentials: quality, character, and a fit that lasts. It’s not just headwear. It’s a standard.
We’re Not Assholes.
We Just Know How To Knit.
Usually, the brand with the highest price tag is made in the same factory as the one you find on sale. The difference isn't quality; it's marketing bloat.
We manufacture in the same top-tier, audited facilities as the "legacy" brands.
The only thing we cut is the "Asshole Tax." By selling directly to you, we offer a €70 product for €32. We don’t cut corners on quality; we just refuse to charge you for our ego.
Character Over Hype.
CAPS isn’t for the person standing in a four-hour line for the latest trend. It’s for the architect inspecting a site in the rain. The dad pushing a stroller through the park on a Sunday morning. The creative finishing a project at 2 AM.
We are a family of 300,000+ customers strong. Not because we chase trends, but because we ignore them.
The Most Sustainable Thing You Can Do...
...is buy something that lasts.
We build products that are meant to be worn, washed, and worn again for years. The most eco-friendly product is the one you don’t throw away after six months.
When you buy CAPS, you’re buying into a cycle of respect—respect for the materials, respect for the earth, and respect for your own hard-earned money. Look good, do good, and stop buying trash.